Lalo's Liquor Store

I developed the brand identity and marketing materials for a vibrant new liquor store in Ames, Iowa, founded by two sisters I’ve had the pleasure of working with before. Named after their beloved childhood dog, Lalo, the logo and branding pay tribute to his cherished memory. This project not only reflects their cultural roots but also captures the warmth and spirit of their partnership, creating a unique and memorable presence in the community!